1. Onsite SEO is necessary but not sufficient
Well, optimized title tags, site structure (keep it flat) and load speed is important. Many experiments have shown these factors in Google's algorithm.
2. The website content and experience important
We read that "content is king".
Your site must have compelling content to users. The importance of this can not be overstated. It will affect the time on site, conversion and SEO (more likely to be shared and links to compelling content).
It is also important because it shapes the webmaster small businesses to provide something of value.
3. Advertising content marketing to earn backlinks
Most small business owners know enough to know that 70 % of the ranking of their search engine as a result of backlinks .
Do not buy backlinks - it also left a bad footprint.
Enterprises need to earn backlinks , and content advertising is extremely effective to gain links obtained. The trick is in trade , something must be provided value .
Quality content contains humor , information, debate, politics or education often bring backlinks - and certainly be considered acceptable in SEO.
4. Knowing about your backlink profile
There has been great debate recently about the changing role of the text in the Google algorithm. Even if the importance of fading, it is clearly still a factor.
Businesses should know about their backlink profile. Major brand a clear signal of a killer rank.
The healthy development of the enterprise market your brand through press releases and the discussion in the forums under the name. This all left a good footprint .
Anchored post a link to a website with a domain has low priority Google can detect this article does not have the nature and weight of the backlink to fit , or worse.
5. Creating Backlink via social networks ( Many of you found that the number 1 social networking backlink is placed noFllow is not wrong to me)
It is regarded as an activity to be accepted by Google. This is because this activity is aimed towards creating users a positive experience.
If you do not have a community element , method "sentence" backlink is difficult to distinguish from content ads. Development Community (best if done in place) is probably " bait " best backlink community began developing the content in ways that could not have devised SEOer.
6. Quality over quantity
The SEO industry is not the same as the automotive industry, automation is being hailed as an effective reach. Automation in SEO is bad because Google says it is "Spam"
Businesses may not use such rules, but they need to respect the rules if they want to see the rise in the rankings .
7. Considering SEO reports
Owner of the business you are busy, but there is no excuse for not knowing what the SEO consultants do. It is important to view the monthly reports for a number of reasons:
+ The results will be moving in the right direction . Do not expect miracles , just a monthly schedule.
+ The monthly report must demonstrate that the SEO team is done with a disciplined process.
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