SEO Experience On Mobile

Mobile SEO in history has taken a back seat SEO desktop, but began to change this summer when Google's Matt Cutts talked about the importance of SEO at SMX mobile phone upgrade high. Google later confirmed on the official Webmaster Central blog that will focus on promoting organic search sites provide a positive experience for mobile visitors. Can Google Change launched by Halloween - just in time to influence the procurement.

Google often still fairly quiet about the upcoming algorithm change, but they have spoken about mobile SEO and shared some of the most common mistakes that companies make when designing websites for mobile devices action. Here are a few of the bugs and some tips on how to prepare your site for mobile SEO.

Redirect

According to the new guidelines of Google, the site could be fined if a full web page redirects to a mobile access not related sites on mobile websites are optimized. In the following example, visitors who find mobile phone to www.example.com / bear or www.example.com / sharks be redirected to the homepage of the mobile site, rather than to inform information about specific topics. This makes it more difficult for users to access the content they want, which can be frustrating and ultimately lead to site abandonment. From Google's business in a positive user experience rewarding, it's frowned upon improperly diverted.

Fortunately, there is an easy fix: simply redirect the page to access desktops from mobile sites are optimized respectively. If the site does not have a full equivalent mobile optimized, consider not using redirect in all pages and serves a full desktop. It's better to keep visitors on the site more fully to redirect them to an unrelated page.

Video

Another problem is the embedded video or interactive graphics, normally not accessible to all users of mobile phones. Flash, for example, will not work on the iPhone or Android version 4.1 or higher. Or create elements using native HTML5 elements or remove them from the mobile site entirely.

Quality

Check the website of your mobile phone regularly to ensure mobile pages friendly your work and not cause errors or blank pages. Again, if your content is not available in a format friendly smartphones, it's better to serve the desktop version of the page rather than a blank page or error.

Googlebot-Mobile

Incorrect handling collection Googlebot-Mobile can also influence the search engine ranking of the website. According to the Official Google Webmaster Central Blog many sites make the mistake of creating an infinite loop redirects by redirecting the Googlebot-Mobile for Smartphone from the full site web pages optimized for power phone features, then redirected back to the full page. This should be easy to avoid as long as you do not have to think about things - crawler Googlebot-Mobile will identify themselves as the mobile devices they represent. Treat them that way, and you'll be fine.

Interstitials & Coatings

Promoting smart phone app on your mobile site by you is not a bad idea, but be mindful of how you go about it. The method as Interstitials - a path intermediate page break between two related pages - or coating may cause problems for content indexing smartphone is optimized and can be the breakthrough for visitors. If you must advertise your application to users, Google recommends using a simple banner consistent with the content of the page.

Page Load Speed

Page Speed ​​is equally important for mobile sites as the desktop site. The use of mobile data networks are often slower and less tolerance for slow websites. Pages should download smartphone in less than a second. Any longer, and users began to disengage. Google Analytics reports that the average web page takes more than 10 seconds to load on mobile devices.

How Page Speed ​​can be improved? Two of the biggest considerations is the importance of pages and the number of requests needed to make a page. By 'requirements' we mean things like images, scripts, style and other assets necessary to make the page. A few things to note:

1. Content - Content is presented fewer, lighter page. Let's look at the elements on a page - they all needed, or can some be removed? For example, if the page is included in the ad that they actually generate more income? Try two ads and see how that affects the speed of the page.

2. Images - Images can be added to the strong weight of a page. Only use images if they are absolutely necessary and make sure you optimize images

3. Social sharing tools - Be wise in the use of social sharing tools like AddThis or Sharebar, which are notorious slow page loads. In a recent project RepEquity, including just four more social sharing buttons weights 400KB page and 40 requirements. When using these tools, be sure to monitor the participation of users. Remove them from the mobile site if you're not using them.

A recent study found that only 6 percent of the 100 Fortune 500 companies have sites in accordance with requirements of the Google mobile phone. Two-thirds of these sites may see a drop in search rankings because they do not cater to the mobile version of many pages are indexed. Take steps now to make your website accessible to users smart phones and other mobile devices will save you headaches, increase customer loyalty, and - most importantly - help you outrank your competitors in search.